Picture this: We’re out and about. The vibe is that girl who just left her pilates class, obviously wearing a matching workout set, and is now off to get her daily smoothie. You know we’d be hitting up Erewhon to get our daily dose of superfoods and overpriced produce if we could. We’re the It Girls. Our model off-duty infused aesthetic combines hot girl walks, hyper femininity, ballerina, Y2K and coquette styles for a trend that will soon be taking over everyone’s insta feeds, I mean, if it hasn't already. We’ve got our matcha oat lattes. All is well in the world. Sounds really good right? Well then, we should stop simply manifesting and take action. Let’s get into it.

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Q: How can you tell LJ wrote a blog?

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A: When there’s a needless definition section ofc!

Okay, first thing’s first, what is pilates?

‍Pilates

def. a form of low-impact exercise that aims to strengthen muscles while improving postural alignment and flexibility.

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Why I love the pilates princess aesthetic

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I love a trend that prioritises health and wellbeing, and beyond the gorgeous aesthetic of the pilates princess, the movement is giving a whole generation of girls a fashionable gateway into the world of fitness, and that’s fucking great. Plus it’s one of the rare woman-dominated strength focused training disciplines, which, again, is fucking great. The pilates princess aesthetic is all about the wellness journey, and cultivating this look immediately puts you on the path to self-care. I know you’ve seen Kourtney K strapped to the world’s most intimidating apparatus reminiscent of a medieval torture device or the primary school pull-out jungle gym, but pilates is becoming more accessible for everyone, meaning you too, can get in on the fresh-faced fitness phenomenon that’s sweeping our feeds.

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If intensive core strength building isn’t your cup of tea, fret not girlie wirlie - drinking more water, working out and eating healthy are the best ways to achieve this vibe. Feeling good starts on the inside, so taking care of yourself and showing some self-love are steps in the right direction. Signing up for a pilates class is great, but this aesthetic is all about the mindset. Take time for yourself, especially on busy days, to do what makes YOU feel good. Fix the endless phone scrolling and find a passion project (making a vision board for your study space, perfecting your matcha cookie recipe etc) for all your creative energy. At the end of the day, the pink pilates princess aesthetic is a journey to feeling fab — and looking amaze while doing it. We're cheering you on, girl.

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If you’re not onto the power of French pharmaceutical grade skincare, let me put you on; either through this mini section or the whopping article I wrote singing its praises over here.This shit will change your whole life. It’s clean, it works, and it looks so good on your shelf.

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We’ve also got loads of really good non-French skincare options that work just as well for all my France Haters out there, with slightly more pink pilates princess packaging. This is a movement that focuses on wellness just as much as it focuses on fitness, so taking care of yourself and your skin are big big priorities here. We want to be fresh faced and ready to sweat (if that’s what you’re into).

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We’re going light, bright, and ultra feminine to achieve a look that would be just as at home in the pilates studio as it would out for brunch with the girls.

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As ballerina-core has proven, our penchant for athleisure adjacent garments which prioritise comfort and functionality, aesthetics and ergonomics is a thirst that remains to be quenched. There's no wonder that the Adidas samba and Miu Miu ballet flat are amongst some of the most sought after shoe trends of the year so far, however as the pink pilates princess is proving, we're after pieces that are slightly sexy, hyper feminine and nostalgic to the core.

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The pink pilates princess trend is like the next step in the evolution from the Victoria’s Secret Pink era reign during the indie sleaze mid-2000s. But this time instead of pairing your pink workout gear with velour juicy couture cut offs and a white mocha frappe from Starbies, you're throwing an oversized hoodie around your shoulders and opting for the Bella Hadid x Erewhon Kinsicle Superfood Smoothie (not sponsored, but wishing I was rn). We need to be comfy and stunning, which seems like a nearly impossible combo, but look no further, miss girl! We’ve got all the best really good activewear for your pilates princess era. Loads of really good stuff from Tala and some spenny but really pretty bits from Frankie’s Bikinis for girlbosses and girlballers everywhere.The pilates princess is more than just her outfit, she’s living a whole new lifestyle. She’s leaning into girlie coquette-isms by pairing her dadcore New Balances with ponytails and ribbons all the while listening to Lana Del Rey on her walk to the pilates studio.

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It's got a lot less to do with the actual pilates itself: you're not wearing this ensemble to workout, you're wearing it to signify that you know you look good. After all, the very first pink princess, Paris Hilton, did live by one single motto: that's hot.

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